The readers of Gravity Magazine are a strong community that live the MTB topic with skin and hair.
The average age and media consumption are completely different from what we know from the classic Velomotion reader. Accordingly, the two portals complement each other perfectly.
While Velomotion can count around 25,000 – 30,000 visitors per day on average in 2021, Gravity 2021 has around 4,000 visitors per day.
The clear differences in reading behavior and the extent to which Gravity readers feel connected to „their“ topics is impressively demonstrated by the length of time spent on an article alone.
Whereas Velomotion averages less than one minute per page/article, Gravity’s average is significantly more than three minutes, in some cases more than six minutes – which means that Gravity readers are much more intensively engaged with what they are reading.
All channels and also the actual parent site gravity-magazine.de are read (depending on the time of day) up to 90 % on smartphones.
This also means that editorial topics must be presented in an easy-to-consume, clear and straightforward form.
Advertising materials must also be optimized accordingly for mobile devices.
FROM RIDERS FOR RIDERS
Gravity doesn’t want to be „another MTB magazine“. There’s enough nerd content in digital and print form. What drives us is to give the community a platform. We want to let people have their say and allow for new and diverse perspectives and opinions. It should be about having fun on the downhill and playing with the terrain. Subjective perception, from the point of view of the often young riders, is explicitly desired. Even if the exclusive flagships of the product range have to be highlighted, entry-level models will also find their place at Gravity. The focus is not on test protocols and lists of results.